Subscribe & save toggle with savings callout

A one-time vs. subscribe toggle surfaced already on the homepage hero, with the per-delivery savings spelled out next to the subscription option. The default state nudges toward subscription without hiding the one-time price.

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Element Subscription Module

Vertical Food & Drink

Tactic Retention/LTV

Tier 2

Hypothesis

If we surface the subscription option with explicit savings before the PDP, then subscription share of orders will increase, because the anchor price comparison happens earlier in the journey.

Notes

Sample entry for layout preview. Interesting that the toggle appears pre-PDP; most brands only show it on the product page.